Don't Be Too Emotional

Lore & Background

Don't Be Too Emotional follows Jane Patrick, a university student with a campus reputation for granting wishes, each of which comes with a steep price. Most students keep their distance, but Jenn Alee, a football player, ignores warnings and approaches Jane after a chance encounter. As their relationship develops, Jenn Alee begins to see a different side of Jane Patrick, uncovering questions about his identity and the true nature of his power.

The series is an original production from DeeHup House and iQIYI. Filming began in 2026.

Reader's Guide

Don't Be Too Emotional represents a notable entry in the Thai BL television landscape, particularly for its darker, supernatural themes and its co-production between DeeHup House and the iQIYI platform. The series gained early attention through its pilot, which accumulated over 2.8 million views on YouTube within three months and received an average user rating of 9.9/10 on iQIYI. Critics highlighted iQIYI's investment in bolder narratives and the choice of director Tee Bundit, known for high-quality dramas. The production also drew attention for casting Phattharapon Dejpongwaranon (Donut) in his first BL role. The series' hashtag trended on X in Thailand after the pilot's release, and audiences praised the chemistry between the leads, the dark atmosphere, and the dramatic potential of the story. As a scheduled premiere for June 2026, the series is positioned as a significant release in the BL genre, blending romance with supernatural bargains and a darker tone.

Did You Know?

• The series is adapted from Hwang Sol's novel Rule No.1: Don't Be Too Emotional, with Hwang involved in the adaptation.
• The official pilot was released on 27 February 2026 and accumulated over 2.8 million views by May 2026.
• The series reunites actors Tee Boonyakait and Heng Thatpong, who previously appeared together in the short series LOVETRUCK รักสองแถว.
• The blessing ceremony took place on 6 April 2026 at the Ganesha shrine in CentralWorld, Bangkok.

Story & Premise

At the heart of Don't Be Too Emotional lies a university campus where one student, Jane Patrick, has cultivated a fearsome reputation. He is known for granting wishes to those who seek him out, but every wish exacts a steep price, causing most of his peers to steer well clear. Into this orbit walks Jenn Alee, a football player who pays no heed to the warnings circulating around campus. Their first meeting is unremarkable—a chance encounter where Jenn approaches Jane simply to retrieve a stray ball—yet it sets in motion a relationship that gradually peels back the layers surrounding Jane's enigmatic persona. As Jenn grows closer, he begins to perceive a side of Jane that contradicts the campus legend, and questions surface about his true identity and the source of his power. Thai press reports describe the series as embracing the dark romance subgenre, weaving supernatural bargains and fantasy elements into a romantic drama that leans into a deliberately darker, more dramatic tone than typical BL fare.

Production & Creative Team

Don't Be Too Emotional is a co-production between DeeHup House and the streaming platform iQIYI, which announced the project as part of its original content lineup. The screenplay draws from Hwang Sol's novel Rule No.1: Don't Be Too Emotional, and the original author remained involved throughout the adaptation process. Direction fell to Tee Bundit Sintanaparadee, a name associated with high-quality Thai drama, while executive producer Anusorn Limprasert—founder of DeeHup House—brought experience from earlier projects such as Lovely Writer (2021) and I Feel You Linger in the Air (2023). The production followed traditional Thai television customs, holding a blessing ceremony on 6 April 2026 at the Ganesha shrine inside CentralWorld in Bangkok. Principal photography commenced in 2026, with filming based in the capital. The partnership between DeeHup House and iQIYI positioned the series as a platform-exclusive title, underscoring the streaming service's growing commitment to investing in bolder, genre-bending Thai narratives beyond conventional romance.

Cast & On-Screen Chemistry

The series is anchored by Boonyakait Wongsajaem, known as Tee, who portrays Jane Patrick (also called Jane Yai), and Thatpong Rojsangruang, known as Heng, in the role of Jenn Alee (Jane Lek). This pairing represents a reunion for the two actors, who previously shared the screen in the short series LOVETRUCK รักสองแถว. The production team specifically highlighted the natural chemistry between them as a key strength of the cast. The supporting and recurring ensemble includes Phattharapon Dejpongwaranon (Donut) as Dan—a notable casting choice, as it marked Donut's first appearance in a BL production—alongside Palat Chayutnitiroj (Korn) as Putt, Maki Machida Sutthikulphanich as Jean, and Byron Bishop as Big Jane's father. Other recurring names include Tanthai Tatchapol Thitiapichai (Gap), Tom Phollawat Manuprasert as Little Jane's father, Namfon Sueangsuda Lawanprasert as Little Jane's mother, Chatchawit Techarukpong (Victor) as Ram, Duangjai Hiransri (Pure) as Putt's mother, Praew Hassaya Isariyasereekul as lawyer Rose, Namwa Thapanee Suparattanapirak as Jui, Fluk Nithikorn Chaiwan as Job, and Rattawich Meechai (Pann) as Toy.

Release & Early Reception

The official pilot dropped on 27 February 2026 on DeeHup House's YouTube channel and quickly amassed more than 2.8 million views within three months of its upload. The same pilot was simultaneously made available on iQIYI, where it earned an average user rating of 9.9 out of 10—an exceptionally high mark that signaled strong audience enthusiasm. Audiences responded warmly to the pilot, singling out the leads' chemistry, the moody dark atmosphere, and the story's dramatic potential. The series' hashtag trended on X (formerly Twitter) in Thailand following the pilot's release, indicating significant social-media buzz. Critics pointed to iQIYI's willingness to back bolder narratives and praised the selection of director Tee Bundit, whose track record in quality Thai drama lent credibility to the project. The official trailer went live on the iQIYI Thailand YouTube channel on 10 June 2026, building anticipation ahead of the full series premiere, scheduled for 26 June 2026 exclusively on the iQIYI platform.